If
your sales team is having a difficult time closing a sale lately, one
of the reasons may be that you are using an outdated database of lead
information. In this case, your business would benefit from enlisting
lead generation services to qualify your leads. Below are insightful
reminders for this process:
The
lead-in question is the most important one.
Prevent
the lead generation call from getting off the wrong foot. Do this by
giving your lead-in question careful thought. The trick here is to
avoid asking questions that are answerable by yes or no, like “Are
you satisfied with your internet service?” If the person on the
phone answers yes, you’ve lost a lead.