Cold calling can be a nerve-wracking task. It isn’t always easy to call a random number and try to sell a product or service to somebody on the other line. Sooner or later, your customer well will dry up, forcing you to look for other ways to generate leads.
Sunday, April 12, 2015
Tuesday, March 31, 2015
Small and medium-sized accounting firms don’t always have a marketing team. They usually rely on their existing contacts or on word-of-mouth advertisements to build a directory of prospective clients and set appointments with these individuals or businesses to discuss how their accounting firm could be useful.
Friday, March 27, 2015
No matter how big or small your operation is, teamwork is key. Whether you’re dealing with customers, vendors or your staff, the ability to work well with others and delegate responsibilities are imperative to your businesses success. Not only that, but allowing a trusted employee or partner to take the reigns of a situation is only going to make your team stronger. Remember, you’re only one person. Over-extending yourself by micromanaging every little aspect can lead to a quicker burnout and undermine the original purpose of your business. Getting your message out is priority #1, so looking for the most efficient way to do so, should be at the top of your list.