Cold calling can be a nerve-wracking task. It isn’t always easy to call a random number and try to sell a product or service to somebody on the other line. Sooner or later, your customer well will dry up, forcing you to look for other ways to generate leads.
Fortunately, you can take certain steps to improve your agents’ ability to market over the phone effectively and thereby maximize every lead. Preparation and the right mindset and attitude will no doubt prove critical. Here are the two habits successful telemarketers put into practice:
Take the time to learn as much as you can about your target customers. Afterward, tailor your “script” to highlight how your product or service can address the specific issues each potential customer faces on a regular basis.
If at first you don’t succeed, try and try again! Research shows that 80 percent of telemarketing sales happen after the fifth attempt, but 90 percent of telemarketers quit before they reach that point. They may not need what you’re offering at present, but they soon might. Don’t hesitate to see if you catch them at the right time this time around.
Unfortunately, your team may not have the time or energy to make multiple calls a day to every person and do the necessary research to guarantee telemarketing success. In such cases, it may be a good idea to outsource cold calling to a telemarketing service.