Monday, October 27, 2014
According to statistics, it costs seven times as much to land a new customer as it does to retain an existing one, so it really pays to keep your client base happy. What exactly causes bad customer services? TeleDirect, a leading call center outsourcing firm, says the following are the top culprits. In many cases, companies prioritize improving their product features and relegate customer service to the backburner. As a market matures, though, competing products start to share same features, and customer service becomes a more prominent factor in determining which company a client does business with.
Tuesday, October 7, 2014
For a telemarketing strategy to be truly effective, you must have a well-planned prospecting program. Through this, you can identify potential customers and build a list of contacts who will be receiving your telemarketing calls. The program initially collects basic information and subsequently gathers more specific data on the prospects.
In line with that, here are some important aspects to know about prospects:
Thursday, October 2, 2014
What are the services that call centers offer, you may ask? Well, based on the name alone, you can conclude that the services they offer revolve around making and receiving phone calls. As such, their most common services include telemarketing, customer assistance, order processing, and answering service. Call centers may also offer lead generation services if need be.