If your sales team is having a difficult time closing a sale lately, one of the reasons may be that you are using an outdated database of lead information. In this case, your business would benefit from enlisting lead generation services to qualify your leads. Below are insightful reminders for this process:
The lead-in question is the most important one.
Prevent the lead generation call from getting off the wrong foot. Do this by giving your lead-in question careful thought. The trick here is to avoid asking questions that are answerable by yes or no, like “Are you satisfied with your internet service?” If the person on the phone answers yes, you’ve lost a lead.