Cold calls will always be a numbers game. If you know you get two positive responses for every 10 calls, you should make it a point to make 10 calls every day each work week. This way, you can get 10 positive responses. However, you shouldn’t give up on the other 40 people. Try again after a few weeks. Who knows, maybe the next time you call them, they’re looking for exactly what you’re offering.
Unfortunately, you may not have the time (or the patience) to regularly call people day in and day out. In such cases, you may want to work with a trusted lead generation call center like TeleDirect. Doing so allows your business to benefit from hundreds of cold calls every day, and frees you up to do what you do best: running your business.